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Research reports

Qualitative research on two new TV commercial for Rolo

Two new TV commercials for Rolo have been prepared by T.B. Browne, each forms part of a new campaign describing Rolo as a "chocolate cup of toffee". One commercial ('Discotheque') shows a discotheque scene; the other ('Fishing') shows a father and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Qualitative research on two new TV commercial for Rolo. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-tv-commercial-for-rolo


Research reports

Qualitative research on Phos ferine tonic wine in Jamaica

In broad terms, the objectives of this research were to assess whether the communication of Phos ferine can be boosted in order to compete effectively withWincarnis, or to become a major concept in its own right. Four or five advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on Phos ferine tonic wine in Jamaica. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-phos-ferine-tonic-wine-in-jamaica


Research papers

Price research

The purpose of this present paper is to consider this and related topics in the light of the work that has so far been published. Much of it has conveniently been drawn together by Taylor and Wills in a single volume called "Pricing Strategy",...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Barry M. Hedges, Howard Biggs
August 22, 1971
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Citation

Hedges and Biggs (1971a, August 22). Price research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/price-research


Research reports

Qualitative research on Nutrament

The present research was designed to investigate attitudes to Nutrament amongst West Indians and the United Kingdom population with a view to devising an appropriate advertising platform and obtaining general guidelines on the marketing of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on Nutrament. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nutrament


Research reports

Qualitative research on radio Luxembourg adverting for Barclays

Three new radio commercials for Barclays Bank were broadcast on Radio Luxembourg until the end of July,1971. The commercials are aimed at young people (16-24), who make up the bulk of listeners Radio Luxembourg. The commercials are intended to:a....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on radio Luxembourg adverting for Barclays. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-radio-luxembourg-adverting-for-barclays


Research papers

Self-completion questionnaires (Part II)

Our own experiment found no greater tendency for self-completion to yield critical answers: in this respect the two methods of data collection produced results which were very similar indeed. A likely explanation by which this finding can be...

Catalogue: The European Marketing Research Review 1971
Author: John Nolan
June 15, 1971
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Citation

Nolan, J. (1971a, June 15). Self-completion questionnaires (Part II). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-ii-


Research papers

A comparison of sales forecasting methods

The purpose of this article is to present a comparison of three alternative methods for sales forecasting - trend analysis, time series analysis and regression analysis. Rather than looking at the theoretical differences, the focus is on practical...

Catalogue: The European Marketing Research Review 1971
Authors: Spyros Makridakis, Steven Wheelwright
June 15, 1971
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Citation

Makridakis and Wheelwright (1971a, June 15). A comparison of sales forecasting methods. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/a-comparison-of-sales-forecasting-methods


Case studies

The application of the media selection model to selective sampling

This paper will deal with the problem of choice between two activities, advertising versus selective sampling as below-the- line activity. It will explore the possibility of achieving objective standards of decision according to procedures followed...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Jan Ligthart
June 15, 1971
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Citation

Ligthart, J. (1971a, June 15). The application of the media selection model to selective sampling . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-application-of-the-media-selection-model-to-selective-sampling-


Research papers

Comments on the paper by Mr. Wren and Mr. Taylor

As Wren and Taylor explained international comparisons might give ideas about differences between countries but they have to be handled with caution. They are a first step towards detecting gaps within markets.

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Volker Just
May 3, 1971
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Citation

Just, V. (1971a, May 03). Comments on the paper by Mr. Wren and Mr. Taylor. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-wren-and-mr-taylor